There are few rappers who’ve successfully integrated into streaming culture without becoming a streamer themselves. Drake, somehow, has made his proximity to streamers into a piece of his brand successfully, whether it’s having people like Adin Ross and Akademiks going to bat for him when the internet’s dragging his name through the mud or hanging out with people like BenDaDonn for Stake streams.

Most recently, Drake jumped on TikTok Live to surprise some of his die-hard supporters. While he’s clearly been rewarding those who never turned against him during hip-hop’s great civil war in 2024 with attention, his post-ICEMAN promo has seen him connecting with fans directly. In one clip spreading across social media, Drake expressed his appreciation for a fan named Abi who constantly shows him love online. “I just want to tell you thank you for always riding,” he told her.